- Joint Marketing Agreements
- Country Representatives
- Trade and Roadshows
- Marketing Collateral
- Trade Education
- Cooperative Marketing Partnerships
- Media Plan
- Nelson Mandela Bay Tourism Association
- South African Tourism
- South African Embassies
- Tour Operators & Travel Trade
- Private Sector Product Owners
- Eastern Cape Parks and Tourism Agency
- South African National Parks
- Key Industry associations such as SATSA, SAACI and ICCA
- Other key Local Tourism Association partners
- Media
- Use the platforms to increase our brand awareness equity in the industry through identification of current and new marketing and online distribution channels
- Providing information about the destination
- Meet with marketing and publication companies
- Target Destination Management Companies that deal with Inbound Tour operators and encouraged the inclusion of NMB as part of the itineraries they promote and sell to the operators
- Provide trade partners with product training and product updates as well as facilitate product requests and questions
- Making new contacts with both national and international tourism trade and ensure the inclusion of NMB in their itineraries and create exposure for products
- Build on existing relationships with national and international tourism trade
- Build on our trade database and follow up on all requests.
- Use this opportunity to learn more about new trends in the tourism industry
- Host Trade via Trade familiarization Trips
- To use the power and influence of influencers to extend the campaigns reach and to create additional awareness and appeal of the destination through the content that they generate from their destination experiences
- To create awareness of quality product offerings in Nelson Mandela Bay with the aim on increasing travel demand to the destination and so will also increase bookings (transport, accommodation and activities), spend, and length of stay ultimately boosting the economy of the city;
- To obtain and increase quality media coverage and brand awareness for the destination;
- To reach and encourage travel amongst new markets including the youth market.